School intelligence. Human judgement. The right fit.
Finding the right school shouldn't depend on which names happen to be familiar.
McFry combines an AI-powered school intelligence engine with a structured matching framework to search more widely, test potential match against your child's individual needs and challenge the assumptions behind every recommendation.
Then I verify what the data can't tell us, speaking directly to schools, asking the questions that matter and checking how things really work in practice.
Technology broadens the search. Human insight makes sense of it.
The McFry School Match Framework
A school can look perfect on paper and still be the wrong fit for a particular child.
That's why McFry doesn't simply generate a list of schools. Every search moves through five stages designed to narrow the possibilities, examine the quality of the match, identify potential problems and verify the things that data alone can't answer.
From understanding your child to finding their school
Your child.
Your search.
Your decision.
The framework happens behind the scenes. For you, the experience is straightforward, collaborative and shaped around the support your family actually needs.
01 UNDERSTAND
We start with your child, not a list of schools.
02 EXPLORE
McFry School Intelligence helps me search beyond the obvious and uncover possibilities that deserve closer attention.
03 INVESTIGATE
We examine the strongest potential matches, challenge assumptions and identify what needs to be verified directly with each school.
04 MOVE FORWARD
You receive clear, considered options and support with the next steps, from school conversations and visits through to applications and placement.
You make the decision. McFry helps you make it with confidence.
Fees & transparency
I believe you should understand how McFry is funded and what any support will cost before we begin. There are no hidden fees and no obligation to proceed after an initial conversation.
01 — START WITH A CONVERSATION
Free 20-minute discovery call
Every family can start with a free, no-obligation conversation. It’s a chance to tell me about your child, explain what you’re looking for and see whether McFry is the right support for you.
02 — SCHOOL SEARCH & PLACEMENT
Support tailored to your family
Every school search is different. Following your discovery call, I'll set out the support I recommend and the fee clearly before you decide whether to go ahead.
Whether you need help identifying schools from scratch or support all the way through to placement, we'll agree the scope from the outset.
03 — ARMED FORCES FAMILIES
Free school search & placement support
School search and placement support is free for eligible UK Armed Forces families.
As part of a serving military family, I understand the particular challenges that postings, mobility and continuity of education can bring. This commitment is an important part of what McFry was created to offer.
Independent advice, transparently funded
Some schools pay education consultants a fee when a family they introduce subsequently joins the school. Where McFry receives a fee from a school in connection with your placement, I will always be transparent about it.
Whether a school pays McFry never determines whether I recommend it.
Every recommendation is based on the fit between the school and your child. A school does not need to pay McFry a placement fee to be considered or recommended.
Tell me a little about your child, where you are in your school search and what you'd like help with. We'll take it from there.